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September 22, 2010 / Tye Cobb

Genius Idea

How the hell did I not think of this?  This dude named Jason Satler is responsible for Iwearyourshirt.com.  How it works is companies buy a day/days out of the year and this guy Jason wears a shirt with that companies logo on it for that entire day/days.  The price of the day depends on where it lands in the year.  To begin, it was only Jason wearing the shirts, so January 1st costs $1 whereas December 31st costs $365.  But now that he has an entourage of people wearing shirts, in 2011 January 1st will cost $5 and December 31st will cost $1,825.  And if you’re doubting this idea, the dude made $66,000+ in 2009 when he just started gaining fame.  Just saying.

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One Comment

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  1. nygbk3 / Sep 23 2010 4:24 am

    genius idea indeed. just wish it were mine. wtf.

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